Change.org

March 2014

Status: Shipped ✅
Role: Freelance Product Designer
Collaborators: 1 Product Manager, 1 Design Director, 1 Engineer
Platforms: Web and Mobile Web
Link: Try it on mobile!

Problem: Change.org reached out to me for some freelance work to help them re-purpose their petition page flow. They said their a petition page needed to be optimized for quick signing and post-signing sharing, something their current petition page underperformed in.

Proposed solutions:

1. The Sign Petition button should be more prominent as a sticky button, the user shouldn't have to scroll to find it.
2. Improve the Share component by giving affordance to Facebook, their highest converting social share

Petition Page

User Log

Signed Petition

Shared Petition

Results: I never followed up with them to see what they used and didn't use from my work, but I did notice that they implemented the sticky Sign Petition button. I’m sure it improved conversion for them since they still have it up there.